Despite the up and down of our economy, it seems safe to say that largely we live in a time of abundance. Retail stores offer a extraordinary variety of all manner of goods and services, from dishwashing gloves and trash cans to any conceivable ply of toilet paper your heart or hind-end desires.
While variety may be the spice of life, it can also be overwhelming. With all those options, how do you choose? This is a crtitical question to ask yourself, because it’s what your clients and customers will be asking, too. When people are faced with your product or service on the Internet or store shelves, how do you distinguish yourself from the rest?